Let’s Talk About the Word ‘Priorities’


💡 INSIGHT

I find the word priorities amusing.

Cambridge Dictionary defines priority as:

Something that is very important and must be dealt with before other things.

That’s singular.

So what the heck are priorities?

Can you really have more than one “most important” thing?

Show me someone with a list of priorities, and I’ll show you someone on the fast track to burnout.

Sure, lots of things matter.

But trying to tackle them all at once is how we end up “on” all day, yet standing in the same place at day’s end.

Just one less day to live than we started with.

Here’s what I’ve learned:

👉 Choose your priority for the day.

👉 Focus on it until it’s complete.

👉 Then, and only then, move to the next one.

Always singular. Never plural.


⚙️ RESOURCE

Here’s a tool I use almost every day to stay focused on what matters most:

👉 Coach B - Daily Action Plan.pdf

But the magic isn’t in the tool. It’s in how you use it.

Step 1: Brain dump all your tasks; don’t rank them yet.

Step 2: Ask yourself this:

“If I could only complete one thing on this list today, which would ______________________?”

That blank is your focus filter.

Here are some filters I like to use:

  • decrease my stress
  • reduce my guilt
  • make me the most money
  • increase my self-esteem
  • be the most fun

Pick the one that feels right today. It could change day to day.

Use it to select your #1.

Then, if you’ve got more gas in the tank, move to #2. Maybe even #3.

  • A good day: I complete #1.
  • A great day: I get to #2.
  • A legendary day: I hit all three. (Still waiting on one of those.)

✅ ACTION

What focus filter speaks to you this week?

Mine right now?

👉 “Create more time for future Braden.”

That usually means I am preparing something to be delegated or setting up some automation for the future.

I’d love to hear yours—just hit reply.

In your corner and your inbox,

Coach B


P.S. Mandy and I had a shared priority this weekend: clearing out our den to get ready for our new puppy (coming home August 23!). Once that #1 was done, I had time for my #2: setting up her Instagram account. Stay tuned for @marleywheatcroft 🐶

Braden Wheatcroft 👋

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4440 Chatterton Way, Victoria, BC V8X 5J2

Braden Wheatcroft | Broker Owner & Business Coach

I help experienced agents streamline and scale without burning out. Every Tuesday I send a short coaching email — the Breakthrough Brief — with a proven insight, a helpful resource, and a practical next step. It’s all value, no fluff, and it’s designed to help you build a business worth owning (and a life worth living).

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